Innovation for growth
Creating profitable business growth by building new businesses, breakthrough innovations, or by creating new business models and value networks through customer-driven value propositions backed up by solid business cases.
We help you deliver
- New growth areas and businesses
- A stream of winning innovations based on customer-driven new value propositions, new business models or value networks
- Superior data-enabled digital propositions validated with customers and with sound business cases
- New innovation competences to your team such as Lean Start-Up and use ideation tools like TRIZ
- Intellectual Property (IP), so your innovations are protected
- Business cases to support investment decisions & next steps
We can help you all the way from identifying new growth areas for your business, to specific value proposition development and successful realization. We do so with knowledge, experience and hands-on project support using methods like Rapid Co-creation and Lean Start-up. We help you develop new businesses, new products, new services and new data-enabled digital propositions leading straight to business success and new growth.
Ideation and Breakthrough Innovation
Our expertise in opportunity identification, creative techniques and well tested processes help you create new growth opportunities at business level. But also on product and technical level we can help you through approaches like TRIZ to solve tough engineering problems or address IP issues.
The process starts by defining crystal clear goals based on the strategy and determining shared criteria for making choices. Only then are issues and opportunities identified, and ideas developed in a diverging / converging process with enrichment and concept creation stages.
End User Driven Innovation and Value Proposition Creation
Our proven End User Driven Innovation methodologies and expertise help you create exciting new products that meet – and exceed – your customers’ expectations, providing growth for the company. We help you find insights from customers and users, and from suppliers and technologies. We also help you translate the insights and test the results into every step of your product development process. Our involvement covers insight gathering at lead customers, technology scouting for opportunities, developing a ‘Wall of Insights’ as a source for idea generation together with customers. We also add state-of-the-art ideation techniques and fast-cycle feedback loops to hone the product to success. We can help you all the way from concept to successful realization with knowledge, experience and hands-on project support.
Digital Innovation and ‘Big Data’
Our approach for digital innovation is based on Lean Startup – fast iterative learning by validation, in multidisciplinary teams and being highly data driven. It explicitly addresses one of the key challenges that opportunities in Digital Innovation and ‘Big Data’ present: how to create value for customers & generate new revenue streams? We facilitate the process and contribute in the team with emphasis on process, business aspects, business modelling and business cases. Our accelerator approach creates digital propositions by rapid co-creation with users & stakeholders, driving the speed of team learning. This results in superior digital propositions validated with customers to enable sound decisions on investments and initial go to market.
In the spotlight
Idea to Market training
Our colleague Roel Berkhout together with his colleague Aly Syed proudly delivered an idea to market training for an inspiring group of students and entrepreneurs in Nairobi. Incredible drive and inspiration among the group to bring new (medical) devices to the African market.
Many thanks to Kenya Ministry of Health, Kenyata National Hospital, Unicef, Concern, Gearbox, University of Nairobi Makerspace and Philips Foundation for driving this initiative.
“I believe that Philips End User Driven Innovation is an excellent philosophy and methodology that has enhanced our thinking about how to organize innovation.”
Manager Digital Channels & Innovation
“Professional approach and good teamwork between the specialists of both teams. The idea & concept generation process was supported by a team of enthusiastic specialists that focused on searching for new ideas. This direct approach resulted in a few interesting possibilities for innovation.”
Andritz Feed & Biofuel BV
“Especially the support in business model innovation yielded plausible business model options that we use to define our go-to-market strategy. It highlighted our strengths but also pointed out what we need to make this new business a success in China and globally.”
Philips Healthcare, China
“You guys are great enablers for our business. You put new ideas in our heads and widened our view of how to become a more services oriented company. Having a central team with these capabilities that are not present in the business units is crucial for the future success of our company.”
Head of Human Resources
Philips Sleep & Respiratory Care
“In a very initial phase of the project Philips Innovation Services – Industry consulting delivered a high quality and convincing business track (business modelling and business case) by applying their pragmatic, structured approach.”
Consumer Marketing Manager Digital - Air
“I enjoyed working with the people from Philips Innovation Services – Industry consulting. They were highly professional and determined to fully understand our business case and deliver results. Communication, an essential part of working with any contractor, was frequent, and I experienced our sessions as very pleasant and highly useful. We obtained results that are immediately actionable for our business.”
Application Specialist Digital Pathology Solutions
“With the Value Network tool, Industry consulting helped us to clearly identify where we sit in the value chain, who the critical players are, and how we evolve to have a stronger presence. A simple but effective tool in mapping our Value Network.”
Senior Consumer Marketing Manager
Mother & Child Care, Philips Consumer Lifestyle
“Industry consulting helped us see the possibilities in the minefield of patents regarding cups. Through systematic analysis we found new, patentable, solutions.”
Integral Project Leader
Philips Consumer Lifestyle, Mother & Child Care
“Industry consulting worked fast and very focused, delivering excellent work on a complex topic in a short timeframe.”
Strategic Design Consultant
“The tools and methodologies that Industry consulting brought to the table in this project were extremely helpful in helping us shape our value proposition and business model. The team helped us formulate hypotheses about our proposition and planned market approach, and also to test them with relevant stakeholders through qualitative interviews. We were able to quickly create an effective cross-functional working group, distributing responsibilities among members so as to produce results relatively fast. Thank you very much!”
Senior Product Manager
“Straight deep dive into content based analysis, eager to get results and professional attitude – highly recommended!”
Field Marketeer, Digital Pathology Global Marketing & Sales Support
“During an intensive change process, the consultants of Philips Innovation Services – Industry consulting guided us in the improvement of our innovation system. They assisted us with every relevant aspect to set our innovation strategy, to improve our innovation portfolio and to objectively evaluate running and finished projects. They assisted us with in-depth knowledge and a practical approach, tailored for our company. This was not limited to a theoretical advise, but it included the on-the-job implementation.”
Manager Research & Development
IHC MTI B.V.
“The team effectively employed excellent methodological frameworks to address our business questions, had great access to data, were resourceful, extremely open-minded and creative. They learned about our business needs very quickly and it was clear from the get-go that they are going all-out to help us achieve the answers we needed. It was a pleasure to work together and I look forward to our next join work!”
Director of Oncology Informatics Marketing, Marketing ICAP
Innovation for growth news: stay up-to-date
Smart, cloud-connected products are not only changing how the world works, but the way business works too. Traditional, product-focused business propositions are slowly becoming less dominant. They’re being replaced by new ones characterized by creative mixes of products and personalized service – often in cooperation with business partners.
Key to a successful product life cycle strategy is: clear goals, mandate, timeboxing, dedicated team, proven tools and methods, and quick market validation.
Check out our related services
We support your strive for business excellence and growth. We develop and optimize your innovation & operational processes. In all this, customer orientation, quality and speed are our focus.