Innovation for growth
Your benefit
Creating profitable business growth by building new businesses, breakthrough innovations, or by creating new business models and value networks through customer-driven value propositions backed up by solid business cases.
We help you deliver
- New growth areas and businesses
- A stream of winning innovations based on customer-driven new value propositions, new business models or value networks
- Superior data-enabled digital propositions validated with customers and with sound business cases
- New innovation competences to your team such as Lean Start-Up and use ideation tools like TRIZ
- Intellectual Property (IP), so your innovations are protected
- Business cases to support investment decisions & next steps
Our approach
We can help you all the way from identifying new growth areas for your business, to specific value proposition development and successful realization. We do so with knowledge, experience and hands-on project support using methods like Rapid Co-creation and Lean Start-up. We help you develop new businesses, new products, new services and new data-enabled digital propositions leading straight to business success and new growth.
Ideation and Breakthrough Innovation
Our expertise in opportunity identification, creative techniques and well tested processes help you create new growth opportunities at business level. But also on product and technical level we can help you through approaches like TRIZ to solve tough engineering problems or address IP issues.
The process starts by defining crystal clear goals based on the strategy and determining shared criteria for making choices. Only then are issues and opportunities identified, and ideas developed in a diverging / converging process with enrichment and concept creation stages.
End User Driven Innovation and Value Proposition Creation
Our proven End User Driven Innovation methodologies and expertise help you create exciting new products that meet – and exceed – your customers’ expectations, providing growth for the company. We help you find insights from customers and users, and from suppliers and technologies. We also help you translate the insights and test the results into every step of your product development process. Our involvement covers insight gathering at lead customers, technology scouting for opportunities, developing a ‘Wall of Insights’ as a source for idea generation together with customers. We also add state-of-the-art ideation techniques and fast-cycle feedback loops to hone the product to success. We can help you all the way from concept to successful realization with knowledge, experience and hands-on project support.
Digital Innovation and ‘Big Data’
Our approach for digital innovation is based on Lean Startup – fast iterative learning by validation, in multidisciplinary teams and being highly data driven. It explicitly addresses one of the key challenges that opportunities in Digital Innovation and ‘Big Data’ present: how to create value for customers & generate new revenue streams? We facilitate the process and contribute in the team with emphasis on process, business aspects, business modelling and business cases. Our accelerator approach creates digital propositions by rapid co-creation with users & stakeholders, driving the speed of team learning. This results in superior digital propositions validated with customers to enable sound decisions on investments and initial go to market.
In the spotlight
Idea to Market training
Our colleagues Aly Syed and Roel Berkhout delivered a 4-day idea to market training for a motivated group of entrepreneurs and university students in Nairobi. The training focussed on understanding the real customer needs, translate them into a winning business model and design a product that delivers value against a realistic price.
The incredible passion among the group to bring new (medical) devices to the African market.
Many thanks to Kenya Ministry of Health, Kenyata National Hospital, Unicef, Concern, Gearbox, University of Nairobi Makerspace and Philips Foundation for driving this initiative
What our partners value
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Check out our related services
We support your strive for business excellence and growth. We develop and optimize your innovation & operational processes. In all this, customer orientation, quality and speed are our focus.