Ideation
Every business is unique, so we begin by understanding your goals and capabilities. Together, we define the scope and objectives for the solutions you want to generate or the problem you need to solve. We then develop a tailored opportunity creation process based on workshops and specially selected tools. These tools range from lateral thinking and TRIZ to ranking and decision support. With extensive professional networks to call on, we can bring in experts as diverse as technologists, industrial designers and psychologists, adding a multi-disciplinary stimulus to your thinking. Our proven techniques enable you to dream again. You’ll break out of established habits of thought to produce a selection of concepts relevant to your business strategy and easily translatable to your roadmaps.
Ideas to Business
We streamline your existing innovation methods to ensure your new ideas migrate easily from concept all the way through to business. Rather than reinventing the wheel, we build on what already exists, integrating user, business, market and technology expertise – and combine this with fresh insight and know-how from our wide-ranging network. We build in consumer involvement from the start, through real-life testing, demonstrators and benchmarking. Moreover, innovation becomes a continuous activity, not something that ends when sales start.
Patent Mapping and Circumvention
Knowing your intellectual property position is a key step in exploring an idea’s potential or ways to reduce costs. We help you analyze the patent landscape, enabling you to work around existing competitor patents, strengthen your own patent position and identify new spaces for to fill.
